hi, i'm kay

known to the internet as @oyveyitskay

i'm a food systems enthusiast, nutrition nerd, and content creator who is chronically online.  

as a nutrition communications expert, i specialize in transforming complex information into bite-sized wisdom through engaging digital content. 

oy vey it's a portfolio

the power of consumer trends: navigating erythritol & sucralose research as a cpg brand

One of the overarching trends in the food industry is the consumer-driven movement toward reducing sugar intake. Health-conscious individuals increasingly seek products with lower sugar content or healthier sweetener alternatives. As a CPG food brand, being mindful of this consumer trend and popular ingredients within your category is crucial for capturing new customers and succeeding on the digital shelf.

brands i've worked with

let's collaborate

i would love to support your vision and growth!
i am currently open for brainstorming sessions, part-time, full-time, and project-based opportunities in the food and nutrition space. 
just want to pick my brain about a topic? all you have to do is send me a message.

a taste of my story

i am a passionate, collaborative, and curious person dedicated to revolutionizing the way we think about and engage with food.

i earned a master's of science in food & nutrition policy & programs with a concentration in innovation & communication from tufts university and a bachelor's of science in human biology from indiana university.

as an experienced researcher, writer, and community builder, i've honed my skills in communication, technical writing, content creation, digital engagement, and brand storytelling.

i have valuable experience in social media and marketing for CPG products, content creation, influencer relations, strategic partnerships, copywriting, brand messaging, community management, and digital marketing.

i'm proud of my ability to create captivating, educational content that sparks meaningful conversations around food, nutrition, and innovation.

a community-supported publication, which covers food systems news, resources, and commentary
from a curious vegan perspective.

🌱 🌱 🌱

sample my personal writing style through my newsletter, which has maintained an average open rate of 64% and consistent readership growth since the first edition in the spring of 2022.